Kiwi's Impact:

Research has shown that sensible driving can improve your fuel economy by as much as 33% on the freeway and by 5% in the city, according to research from http://www.fueleconomy.gov. On average users equipped with the PLX Kiwi report about 20% improvement in fuel economy. This translates to the following CO2 and fuel savings in these standard vehicles.

 
CO2 Impact without Kiwi (tons)
CO2 Impact with Kiwi (tons)
Annual Fuel Savings
Small (Ford Focus)
7.1
5.7
$427
Medium (Toyota Camry)
8.7
7
$527
Large (Lincoln Town Car)
10.2
8.2
$616
SUV (Ford Explorer)
12.2
9.8
$739
Truck (Ford F150)
13.1
10.5
$790
*Data from www.fueleconomy.gov with 20% improvement

Kiwi's bang over energy saver bulbs:

Putting things into perspective, improving your driving efficiency is equivalent to converting your household's incandescent light bulbs to energy savers by the following amount in the below table.

 
CO2 Savings (tons/yr)
Energy Saver Light Bulbs (13w to 60w)
Purchase price of Energy Saver Light Bulbs ($7/bulb)
Small (Ford Focus)
1.4
409
$2863
Medium (Toyota Camry)
1.7
497
$3479
Large (Lincoln Town Car)
2
584
$4088
SUV (Ford Explorer)
2.4
701
$4907
Truck (Ford F150)
2.6
760
$5320

An average household has about 45 60w light bulbs. If you were to replace every light bulb in your house, your impact will only reduce your CO2 signature by 0.154 tons per year and will cost you about $315.

Calculation:

  • The average household uses 8900kW of electricity per year.
  • 8.8% is used for lighting = 783 kW
  • Average household uses 8 Tons of CO2 = 0.7 tons impact from lighting
  • Average household has 45 60W light bulbs
  • Energy saver light bulbs are 454% more efficient than incandescent light bulbs. 60w = 13w energy saver.